Sales management involves a number of responsibilities. Sales management facilitates the directions of activities and functions which are involved in the distribution of goods and services. The implementation phase involves selecting appropriate sales personnel as well as designing and implementing policies and procedures that will direct their efforts towards the desired objectives. Related to all the activities which facilitates flow of goods to customers. The management must make sure sales managers follow a proper channel to reach out to the customers. Through their persistent efforts to create and stimulate demand, salespeople could be said to be the life and blood of a productive economic system. The general functions of sales management or marketing management are as follows: 1. Setting sales targets and sitting back is not a winning approach. Effective sales management helps you get the most out of your salesforce. Sales management is the process of handling all aspects of a sales team's activities to ensure that company goals are met. Pricing policies and price fixing 3. Sales planning and policies 2. Advertising and promotions 4. It involves planning, implementation and control of marketing programmes or campaigns. Sales management facilitates the directions of activities and functions which are involved in the distribution of goods and services. Different sales management functions are: 1. To search and maintain customer cooperation. Further their sales plans to a greater extent rest upon the requirements and motives of the consumers in the market aimed at. To change this, the company adjusted its sales support functions and manager oversight to the ideal ratios we’ve outlined. To collect and report market information of interest and use to the company management. A sales manager is … Sales management refers to the administration of the personal selling component of a company’s marketing program. Naturally, sales has a major contribution to profit and it is categorized as a profit functionin several organizations. B.R. Promotional steps including personal selling, Integration of various elements internally. Achieving the sales targets of the organisation. It involves setting objectives of the firm’s sales efforts, formulation of sales strategies and policies in order to achieve those objectives. Sales professionals should follow the below mentioned steps for maximum sales and better output. Content Guidelines 2. According to Philip Kotler, “Marketing management is the analysis, planning implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives. (v) Development in the means and communication of transportation within and outside the country. To understand the functions of management, you must first examine what management is about. It involves setting objectives of the firm’s sales efforts, formulation of sales strategies and policies in... Organisation. Implementation of the Sales Programme 3. Evaluation and Control. This includes communicating updated goals based on performance, the economy, and the competitive environment. It relies heavily on designing the organisations’ offering in terms of the target markets needs and desires and using effective pricing, communication and distribution to inform, motivate and service the market.”. To sum up, marketing management may be defined as the process of management of marketing programmes for accomplishing organisational goals and objectives. This is a crucial aspect of the business as net sales of products and services draw profit of the business. 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